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referral

What Is Referral Marketing?

Social media, emails, and search engine optimization may play a vital role in modern law firm marketing efforts, but referrals remain as powerful a tool as ever.  Whether they come from clients or fellow attorneys, referrals can prove a valuable source of business for both new and established law firms. On the client end, they… Read More

28 Jan 2020 | Lawyer Marketing

How to Choose a Legal Lead Management System

How to Choose a Legal Lead Management System

Leads comprise the lifeblood of your law firm. Your team’s efforts to secure them through strategic legal marketing is a crucial part of the process, but what you do once you’ve acquired qualified leads could prove even more important. Without a structured, streamlined approach, you risk losing the prospects you’ve worked so hard to obtain…. Read More

23 Jan 2020 | Lead Management, Legal Technology

Other Industries Utilize Best of Breed Software—Why Not Legal?

The legal industry has seen huge advances in recent years, with everything from global markets to remote counsel transforming the way that attorneys interact with clients. Unfortunately, however, many otherwise impressive law firms remain woefully in the past in terms of legal marketing and intake. Piles of paperwork are far too common, as are slow… Read More

16 Jan 2020 | Legal Technology

5 Mistakes with Lead Follow Up and How to Fix Them

I am passionate about this topic as I really believe that this is an area a lot of firms can improve to sign up more cases without spending any additional dollars.  I am going to be throwing a lot of statistics out and you might get tired of looking at graphs and numbers, but as… Read More

16 Sep 2019 | Lead Management

The Importance of Legal Intake Software Separate From Case Management Software

Most case management software offers similar solutions. They can make your law firm paperless, they can help with efficiency, and they can establish workflows for you and your employees that will allow you to do more with less. However, those systems mainly focus on working on a case once you’ve acquired the case and do… Read More

06 Apr 2017 | Case Management, Intake, Legal Technology

Plaintiff Firms Are Missing the Boat on Text Messaging

We all use text messaging daily. For a lot of people, it is far and away the primary avenue of communication. Why then, do law firms shy away from communicating with potential clients via SMS? Before I get into why I believe firms should leverage text messaging, I want to share five statistics related to… Read More

06 Apr 2017 | Lawyer Marketing

Let Captorra Cure Your Fat Cat Syndrome

Fat Cat Syndrome: The state of mind one possesses when one becomes so successful, he/she disregards the inefficiencies and lost opportunities. I speak with plaintiff attorneys daily. Too often I hear “my intake has worked for 20 years” or “we have other areas in the firm we need to focus on instead”. Now, I’ll be… Read More

06 Apr 2017 | Lawyer Marketing

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